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Foremost News and Media

DISTINCTCHOICESM Auto: Shaping a New Strategy in Farmers Independent Agencies
GRAND RAPIDS , MI - The Farmers Insurance Group of Companies, including Foremost Insurance Company in Grand Rapids, Michigan announces the launch of Auto, the one-stop insurance solution available through the Farmers Independent Agents network.

"We realize that agents and consumers have a choice in the market and with today's announcement, DISTINCTCHOICE Auto is that choice," said Jack Hannigan, Chief Marketing Officer Farmers Independent Agency Operations. "We're essentially offering a personalized product and rate for each customer and supporting the customer's product choice with our unparalleled experience and expertise in the industry."

DISTINCTCHOICE Auto, offered through Farmers Independent Agents, customizes rates for a broader range of customers and features a complex number of rating combinations. Rating is based on such variable factors as time elapsed between violations and household structure.

The interaction of the variables produces a highly-individualized rate to meet the requests of each customer. Farmers DISTINCTCHOICE Auto can provide rates for most any customer request. The Farmers DISTINCTCHOICE Auto program also features money-saving discounts such as Advance Purchase, Electronic Funds Transfer, Premium-Paid-in-Full and more. Discounts may vary by state.

" DISTINCTCHOICE Auto is just the first step in creating a customer-focused model that utilizes a suite of products to uniquely address a customer's request," said Hannigan. " DISTINCTCHOICE takes flexibility and convenience to a whole new level for both the agent and our customer."

Farmers Independent Agents in Maryland , Pennsylvania and Mississippi will be able to quote and write DISTINCTCHOICE Auto business for their customers beginning August 1, 2007. Farmers DISTINCTCHOICE Auto will become available over the next several months through Farmers Independent Agents in other states.

For information about becoming appointed with Farmers, agents can call 1-800-237-6136 or visit www.DistinctChoice.com.