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Foremost News and Media

Farmers® Welcomes You Home with a New Program Designed for a Broad Range of Risks
(Grand Rapids, MI) With a new approach to rating and a program designed for a variety of risks, the Farmers Insurance Group® announces a new program that welcomes home customers looking for something distinctive.

DistinctChoiceSM Home launches to Farmers independent agents in Pennsylvania on May 1, 2008. This new program comes on the heels of the DistinctChoiceSM Auto program.

The program is based on a rating approach that correlates with the risk and the individual perils a homeowner may have. This platform allows Farmers to accept a broader range of homes. Additionally, the customer has more choices when it comes to coverages and settlement options, and more deductible choices that fit their budget and lifestyle.

“Farmers DistinctChoice Home brings an innovative program to the market that caters to the homeowner from the nation's third largest Personal Lines Property and Casualty insurance group ,” says Arron Lamp, Vice President, Independent Agency Market Management, Farmers. “Increased coverage limits and a variety of discounts add value and distinction to a program customers are looking for to insure their home,” says Lamp.

DistinctChoice Home launches in12 Eastern states through the remainder of 2008 where Farmers independent agents operate. For more program information, visit DistinctChoice.com.

To book a policy, Farmers independent agents log onto e-Agent. Agents interested in becoming appointed with Farmers should call 1-800-237-6136, or visit DistinctChoice.com.